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Please take a moment to read this interview with April Dunn, Founder of CFM Marketing Solutions and the publisher of ClientNews4U, before subscribing to ClientNews4U. You may also visit http://www.coachingformortgages.com/ for further information on April and her coaching and marketing programs for Mortgage professionals.

How long have you been doing what you do and how did you develop ClientNews4U?

To answer this question, it's probably best that I share with you a defining moment that brought me to where I am today, coaching Mortgage professionals on exactly what to do to get new clients consistently.

That defining moment happened in early 2008. A few weeks before, I had been let go from my management position with a sub-prime lender. I was still getting phone calls from brokers who wanted my assistance with ideas for marketing even though I was no longer in any official capacity.

As a licensed Mortgage professional, I had for years been immersing myself in absolutely everything that had to do with getting clients. I had read every book on marketing and networking I could get my hands on. I took every course that was available and joined several marketing groups. I had essentially become an expert on how to get clients and the best part that rather than just being theories, I had actually had the opportunity to test those theories first hand in the market place. For personal reasons I had decided to join the corporate world rather than originate mortgages but my past experience was proving invaluable to those I had conversations with.

During my first conversations with Mortgage professionals, I had an epiphany! The thing that I enjoyed MOST about this business was actually the marketing, not assisting clients with their mortgage financing. It was also painfully obvious that there was no place for brokers who were struggling with their business to turn to for assistance as most brokerages provide little to no beneficial training and other so called "Mortgage Coaches" have no real life experience in this business.

I have since made a commitment to dedicate the rest of my professional life to helping other Mortgage professionals get more clients. It is my way of giving back to an industry that has been very good to me.

ClientNews4U is the successful result of over 10 years of testing in the market. The result is a referral generating client newsletter that will result in more business for your mortgage practice.

Who uses ClientNews4U?

Mortgage professionals just like you who know that you must show and prove to your clients and prospects that you care about them and want to do what is best for them.

Clients will not deal with you just because you gave them great service and got them a great rate on their mortgage. So many in this business just do "the deal" and then start "hunting" for their next deal without recognizing the value of maintaining a relationship with their clients. This "hunt and kill" mentality can be a business killer.

That said, the Mortgage professionals who are using ClientNews4U run the whole gamut from those who are brand new to the business to those who have been in the business for several years.

How is ClientNews4U different from other newsletter services?

I would say that the first key difference is that ClientNews4U is published by a Mortgage professional for Mortgage professionals unlike typical generic client newsletter services. I have spent over ten years studying emotional response direct marketing and all this knowledge has been incorporated into the design of ClientNews4U. Successful marketing is a science and you must understand the principles or you will be wasting your advertising dollars doing what I call "spray and pray" marketing.

Unfortunately those professional, glossy non-direct response client newsletters do not work because they are not designed correctly and this includes most of the newsletters provided by the national brokerages for their agents use.

ClientNews4U is specifically designed to build life-long relationships between you and your clients through consistent emotional contact. This means that it must be sent out monthly to your clients.

There are triggers throughout the entire newsletter that make them respond and give them a reason to call you. Every day when you wake up there are thousands of other Mortgage professionals going after your clients. ClientNews4U will prevent you from ever losing another client to your competition or forgetting about you the next time they need a mortgage.

For what type of Mortgage professional is this service NOT going to work for?

ClientNews4U is NOT for those who are looking for a "Quick Fix" for their failing mortgage business but is for the Mortgage professional who is truly dedicated to strategically building their business through relationship-based marketing and are willing to make the commitment to send out the newsletter each and every month, without fail, to their clients, prospects and referral partners.

It is also NOT for someone who is only interested in looking for that next deal and then moving on to the next one, etc. Those who are not interested in mining the "gold" within their existing databases or who do not want to build a database will not be happy with this strategy.

This is why ClientNews4U is only available on a subscription basis with a minimum commitment of 12 months. You may get a live deal as a result of your first mailing, and many do, but typically you will see results within six months. This is a long-term strategy for effectively building your referral based business.

If you are one of these people I described, I gently and respectfully ask that you do not subscribe to ClientNews4U and I hope you understand why. I wouldn't want you to waste your money.

What exactly is ClientNews4U and how does it work?

ClientNews4U is the perfect solution for the Mortgage professional who wants to build a referral-based business. It is an easy, complete, turn-key marketing strategy that enables you to send a monthly client newsletter with only a small time commitment and for a reasonable cost.

Each month you receive a complete 8 page newsletter that has been specifically designed to build life-long relationships between you and your clients through consistent emotional contact. If you show them that you care, they will give you referrals to their friends, family and co-workers.

It is not one of those professional, glossy non-direct response newsletters because those do not work. Never have and never will for the same reason that image advertising doesn't work. ClientNews4U looks like you personally took the time to put it together. It shows them that you care about them with content that will touch their hearts.

All you have to do is personalize ClientNews4U with your contact information, take it to the printers, then drop it in the mail. It really only takes about 30 minutes of your time each month to implement this effective marketing strategy into your business.

ClientNews4U is designed with several "success" components to ensure that your clients respond and respond right now. A client newsletter must give them a reason to call you. If it doesn't, it is a waste of your time and money.

One of the key success components within ClientNews4U are the Free Reports. We supply the reports and you handle all of the requests. There are feature articles and evidence that you are an expert strategically placed within each month's newsletter which consistently builds your relationships with your clients, prospects and referral partners.

Does this really work?

Yes! This is a proven marketing strategy that, over time and with your dedication, works to build a referral-based mortgage business. (Refer to Client Testimonials.) 

How quickly can I expect results?

There are several variables but I would say that the fastest way to see results is to ensure that you are committed to building your database on a regular basis. Being committed to sending out ClientNews4U on a monthly basis is the best way to optimize your results. The longer you stay with ClientNews4U, the better the opportunities to turn prospects into clients that will stay with you for life.

How can I guarantee myself that I will get more clients and prospects?

Please understand that ClientNews4U is not a "quick fix," it's not magic and it takes up to a year for you to plant all the seeds and for those seeds to grow into the fruit that you can enjoy. Some have seen results from the very first newsletter that they send out but for others it has taken some time. By being dedicated to building a referral-based business, you will see your efforts turn into results.

Will I recover this investment I put into this marketing strategy?

Absolutely! Many clients are excited to report that they were able to cover their annual investment often with only the first mailing. I want you to stop for just one moment to ask yourself, "What is a new client worth to me, and what is the average revenue I make from the lifetime of that one client?" Chances are, that amount will more than cover your ClientNews4U investment. Most likely, you will make 10 times what you invested in this marketing strategy in the next 3 years. 

If I'm not sure I'm ready how can I find out if ClientNews4U is right for me?

Perhaps the best way is to subscribe to my weekly ezine "Marketing Matters". It will give you tips and strategies that you can implement into your mortgage business and will also assist you to understand my philosophies regarding emotional direct response marketing and the importance of building a referral-based business. When you are ready and feel comfortable you can then subscribe to ClientNews4U. You can subscribe to "Marketing Matters" here.

Ok I'm ready to do this but I have a couple of questions. Can I call you?

That's great! It sounds like you are ready to start building your referral-based business. Yes you can email the ClientNews4U team at info@clientnews4u.com and we will be happy to answer any of your questions. I can't wait to see you succeed with this strategy! Let's get started!